You are currently viewing 6 Common Phishing Attacks and How to Protect Against Them

6 Common Phishing Attacks and How to Protect Against Them

Phishing attacks continue to play a dominant role in the digital threat landscape. In its 2021 Data Breach Investigations Report (DBIR), Verizon Enterprise found phishing to be one of the most prevalent action varieties for the data breaches it analyzed. Its researchers specifically observed phishing in more than a third (36%) of breaches. That’s up from 22% a year earlier.Digital fraudsters show no signs of slowing down their phishing activity for the rest of the year, either. Help Net Security revealed that the volume of phishing attacks increased 22% compared to H1 2020. Of those campaigns, approximately half of them leveraged Office 365 as a lure and targeted accounts used for Single Sign On (SSO) at 51% and 45%, respectively.

The rise of phishing attacks poses a significant threat to organizations everywhere. It’s important that all companies know how to spot some of the most common phishing scams if they are to protect their corporate information. It’s also crucial that they are familiar with some of the most common types of techniques that malicious actors use to pull off these scams.

Towards that end, let’s discuss six of the most common types of phishing attacks and highlight some tips that organizations can use to defend themselves.

1. Deceptive Phishing


Deceptive phishing is the most common type of phishing scam. In this ploy, fraudsters impersonate a legitimate company to steal people’s personal data or login credentials. Those emails use threats and a sense of urgency to scare users into doing what the attackers want.

Techniques Used in Deceptive Phishing

Vade Secure highlighted some of most common techniques used in deceptive phishing attacks. These are as follows:

  • Legitimate links – Many attackers attempt to evade detection from email filters by incorporating legitimate links into their deceptive phishing emails. They could do this by including contact information for an organization that they might be spoofing.
  • Blend malicious and benign code ­­– Those responsible for creating phishing landing pages commonly blend malicious and benign code together to fool Exchange Online Protection (EOP). This might take the form of replicating the CSS and JavaScript of a tech giant’s login page to steal users’ account credentials.
  • Redirects and shortened links – Malicious actors don’t want to raise any red flags with their victims. They therefore use shortened URLs to fool Secure Email Gateways (SEGs). They also use “time bombing” to redirect users to a phishing landing page only after the email has been delivered. After victims have forfeited their credentials, the campaign then redirects victims to a legitimate web page.
  • Modify brand logos – Some email filters can spot when malicious actors steal organizations’ logos and incorporate them into their attack emails or onto their phishing landing pages. They do so by looking out for the logos’ HTML attributes. To fool these detection tools, malicious actors alter an HTML attribute of the logo such as its color.
  • Minimal email content – Digital attackers attempt to evade detection by including minimal content in their attack emails. They might elect to do this by including an image instead of text, for instance.

Recent Examples of Deceptive Phishing Attacks

We’ve seen deceptive phishing campaigns make headlines in recent years. Back in July 2021, for instance, Microsoft Security Intelligence warned of an attack operation that used spoofing techniques to disguise their sender email addresses so that they contained target usernames and domains. They also displayed names to use legitimate services. Ultimately, the operation’s emails used a SharePoint lure to trick recipients into navigating to an Office 365 phishing page.

On the heels of the U.S. Senate passing its $1 trillion infrastructure bill a month later, Inky spotted another phishing campaign with malicious actors impersonating the U.S. Department of Transportation (USDOT). The attackers invited recipients to submit a bid for a USDOT-sponsored project by clicking an embedded button. The button redirected recipients to a website impersonating the Transportation Department that attempted to trick visitors into handing over their Microsoft credentials.

How to Defend Against Deceptive Phishing

The success of a deceptive phish hinges on to what extent an attack email resembles official correspondence from a spoofed company. Acknowledging that fact, users should inspect all URLs carefully to see if they redirect to an unknown and/or suspicious website. They should also look out for generic salutations, grammar mistakes, and spelling errors.

2. Spear Phishing


Not all phishing scams embrace “spray and pray” techniques. Some ruses rely more on a personal touch. They do so because they wouldn’t be successful otherwise.

That’s the logic behind spear phishing schemes.

In this type of ploy, fraudsters customize their attack emails with the target’s name, position, company, work phone number, and other information to trick the recipient into believing that they have a connection with the sender. Yet the goal is the same as deceptive phishing: get the victim into clicking on a malicious URL or email attachment so that they’ll hand over their personal data. Given the amount of information needed to craft a convincing attack attempt, it’s no surprise that spear-phishing is commonplace on social media sites like LinkedIn where attackers can use multiple data sources to craft a targeted attack email.

Techniques Used in Spear Phishing

Provided below are some of the most common techniques used in spear phishing attacks:

  • Housing malicious documents on cloud servicesCSO reported that digital attackers are increasingly housing malicious documents on Dropbox, Box, Google Drive, and other cloud services. By default, IT is not likely to block these services, which means the organization’s email filters won’t flag the weaponized docs.
  • Compromise tokens: CSO also noted that digital criminals are attempting to compromise API tokens or session tokens. Success in this regard would enable them to steal access to an email account, SharePoint site, or other resource.
  • Gather out-of-office notifications: Attackers need lots of intelligence to send a convincing spear-phishing campaign. Per Trend Micro, one way they can do this is by emailing employees en masse and gathering out-of-office notifications to learn the format of the email addresses used by internal employees.
  • Explore social media: Malicious actors need to learn who’s working at a targeted company. They can do this by using social media to investigate the organization’s structure and decide whom they’d like to single out for their targeted attacks.

Examples of Spear Phishing Attacks

At the end of May, Microsoft Threat Intelligence Center (MTIC) detected some attack emails that appeared to have originated from the U.S. Agency for International Development (USAID). The address arrived with an authentic sender email address that matched the standard Constant Contact Service. Using election fraud as a lure, the spear phishing emails tricked victims into clicking on a link that eventually redirected them to infrastructure controlled by NOBELIUM. That infrastructure then downloaded a malicious ISO file onto the victim’s machine.

It was several months later when The Hacker News reported on a spam campaign conducted by the APT-C-36 threat actor. Using attack emails disguised as official correspondence from Columbian government agencies, the threat actor tricked recipients into opening weaponized PDFs or Word documents. Those files contained shortened links that redirected recipients to a website hosting remote access trojan BitRAT.

How to Defend Against Spear Phishing

To protect against this type of scam, organizations should conduct ongoing employee security awareness training that, among other things, discourages users from publishing sensitive personal or corporate information on social media. Companies should also invest in solutions that analyze inbound emails for known malicious links/email attachments. This solution should be capable of picking up on indicators for both known malware and zero-day threats.

3. Whaling


Spear phishers can target anyone in an organization, even executives. That’s the logic behind a “whaling” attack. In these scams, fraudsters try to harpoon an exec and steal their login details.

In the event their attack proves successful, fraudsters can choose to conduct CEO fraud. As the second phase of a business email compromise (BEC) scam, CEO fraud is when attackers abuse the compromised email account of a CEO or other high-ranking executive to authorize fraudulent wire transfers to a financial institution of their choice. Alternatively, they can leverage that same email account to conduct W-2 phishing in which they request W-2 information for all employees so that they can file fake tax returns on their behalf or post that data on the dark web.

Techniques Used in Whaling

Whaling attacks commonly make use of the same techniques as spear phishing campaigns. Here are a few additional tactics that malicious actors could use:

  • Infiltrate the network: A compromised executive’s account is more effective than a spoofed email account. As noted by Varonis, digital attackers could therefore use malware and rootkits to infiltrate their target’s network.
  • Follow up with a phone call: The United Kingdom’s National Cyber Security Centre (NCSC) learned of several instances where attackers followed up a whaling email with a phone call confirming the email request. This social engineering tactic helped to assuage the target’s fears that there could be something suspicious afoot.
  • Go after the supply chain: Additionally, the NCSC has witnessed a rise of instances where malicious actors have used information from targets’ suppliers and vendors to make their whaling emails appear like they’re coming from trusted partners.

Recent Examples of Whaling Attacks

Back in May 2016, Infosecurity Magazine covered Austrian aerospace manufacturer FACC’s decision to fire its CEO. The supervisory board of the organization said that its decision was founded on the notion that the former CEO had “severely violated his duties, in particular in relation to the ‘Fake President Incident.’” That incident appeared to have been a whaling attack in which malicious actors stole €50 million from the firm.

It was more than three years later when Lithuanian Evaldas Rimasauskas received a prison sentence of five years for stealing $122 million from two large U.S. companies. As reported by Naked Security in December 2019, Rimasauskas staged whaling attacks in 2013 and 2015 against two companies by sending out fake invoices while impersonating a legitimate Taiwanese company. The Manhattan court that handed down the sentence also ordered Rimasauskas to serve two years of supervised release, forfeit $49.7 million, and pay $26.5 million in restitution.

How to Defend Against Whaling

Whaling attacks work because executives often don’t participate in security awareness training with their employees. To counter the threats of CEO fraud and W-2 phishing, organizations should mandate that all company personnel—including executives—participate in security awareness training on an ongoing basis.

Organizations should also consider injecting multi-factor authentication (MFA) channels into their financial authorization processes so that no one can authorize payments via email alone.

4. Vishing


Until now, we’ve discussed phishing attacks that for the most part rely on email. But fraudsters do sometimes turn to other media to perpetrate their attacks.

Take vishing, for example. This type of phishing attack dispenses with sending out an email and goes for placing a phone call instead. As noted by Comparitech, an attacker can perpetrate a vishing campaign by setting up a Voice over Internet Protocol (VoIP) server to mimic various entities in order to steal sensitive data and/or funds. Malicious actors used those tactics to step up their vishing efforts and target remote workers in 2020, found the FBI.

Techniques Used in Vishing

Here are some common techniques used in vishing attacks:

  • “The mumble technique”: Digital attackers will oftentimes incorporate unique tactics to go after specific targets. For instance, as reported by Social-Engineer, LLC, when they attempt to target customer service representatives or call center agents, malicious actors might use what’s known as “the mumble technique” to mumble a response to a question in the hopes that their “answer” will suffice.
  • Technical jargon: If malicious actors are targeting a company’s employees, Social-Engineer, LLC noted that they might impersonate in-house tech support by using technical jargon and alluding to things like speed issues or badging to convince an employee that it’s okay for them to hand over their information.
  • ID spoofing: Here, a malicious actor disguises their phone number to make their call look like it’s coming from a legitimate phone number in the target’s area code. Twinstate noted that this technique could lull targets into a false sense of security.

Recent Examples of Vishing Attacks

In June 2021, Threatpost reported on a vishing campaign that sent out emails disguised as renewal notifications for an annual protection service provided by Geek Squad. The emails leveraged branding stolen from Geek Squad to instruct recipients to call a phone number. If they complied, recipients found themselves connected to a “billing department” that then attempted to steal callers’ personal information and payment card details.

A couple of months later, the U.S. Attorney’s Office in the Eastern District of Kennedy announced a prison sentence of 140 months for Romanian national Adrian Mitan, 36. This action followed Mitan’s guilty plea for three separate charges. One of those charges traced back to a vishing scheme targeted Americans.

How to Defend Against Vishing

To protect against vishing attacks, users should avoid answering calls from unknown phone numbers, never give out personal information over the phone, and use a caller ID app.

5. Smishing


Vishing isn’t the only type of phishing that digital fraudsters can perpetrate using a phone. They can also conduct what’s known as smishing. This method leverages malicious text messages to trick users into clicking on a malicious link or handing over personal information.

Techniques Used in Smishing

Webroot identified some techniques commonly used by smishers:

  • Trigger the download of a malicious app: Attackers can use malicious links to trigger the automatic download of malicious apps on victims’ mobile devices. Those apps could then deploy ransomware or enable nefarious actors to remotely control their devices.
  • Link to data-stealing forms: Attackers could leverage a text message along with deceptive phishing techniques to trick users into clicking a malicious link. The campaign could then redirect them to a website designed to steal their personal information.
  • Instruct the user to contact tech support: With this type of attack tactic, malicious actors send out text messages that instruct recipients to contact a number for customer support. The scammer will then masquerade as a legitimate customer service representative and attempt to trick the victim into handing over their personal data.

Recent Examples of Smishing Attacks

Security Boulevard warned in April 2021 that malicious actors were using smishing messages disguised as United States Postal Service (USPS) updates, FedEx shipment correspondence, and Amazon loyalty program rewards notices. Those messages redirected recipients to a landing page designed to steal their payment card information and other personal details.

Several months later, BankInfoSecurity reported on a smishing campaign in which attackers impersonated state workforce agencies. Malicious actors used those disguises to dupe recipients into clicking on links related to unemployment benefits. The links brought victims to pages designed to steal their sensitive personal information.

How to Defend Against Smishing

Users can help defend against smishing attacks by researching unknown phone numbers and by calling the company named in suspicious SMS messages if they have any doubts.

6. Pharming


As users become wiser to traditional phishing scams, some fraudsters are abandoning the idea of “baiting” their victims entirely. Instead, they are resorting to pharming. This method of phishing leverages cache poisoning against the domain name system (DNS), a naming system which the Internet uses to convert alphabetical website names, such as “,” to numerical IP addresses so that it can locate and thereby direct visitors to computer services and devices.

In a DNS cache poisoning attack, a pharmer targets a DNS server and changes the IP address associated with an alphabetical website name. That means an attacker can redirect users to a malicious website of their choice. That’s the case even if the victim enters the correct site name.

Techniques Used in Pharming

Included below are some pharming tactics identified by Panda Security:

  • Malicious email code: In this variant of a pharming attack, malicious actors send out emails containing malicious code that modifies host files on the recipient’s computer. Those host files then redirect all URLs to a website under the attackers’ control so that they can install malware or steal a victim’s information.
  • Targeting the DNS server: Alternatively, malicious actors might opt to skip targeting individual users’ computers and directly go after a DNS server. This could potentially compromise millions of web users’ URL requests.

Recent Examples of Pharming Attacks

All the way back in 2014, Team Cymru revealed that it had uncovered a pharming attack in December 2013. The operation affected over 300,000 small business and home office routers based in Europe and Asia. Ultimately, the campaign used man-in-the-middle (MitM) attacks to overwrite victims’ DNS settings and redirect URL requests to sites under the attackers’ control.

A year later, Proofpoint revealed that it had detected a pharming campaign targeting primarily Brazilian users. The operation used four distinct URLs embedded in phishing emails to prey upon owners of UTStarcom and TP-Link routers. Whenever a recipient clicked one of the URLs, the campaign sent them to a website designed to execute cross-site request forgery (CSRF) attacks on vulnerabilities in the targeted routers. Successful exploitation enabled malicious actors to perform MitM attacks.

How to Defend Against Pharming

To protect against pharming attacks, organizations should encourage employees to enter in login credentials only on HTTPS-protected sites. Companies should also deploy anti-virus software on all corporate devices and implement virus database updates on a regular basis. Finally, they should stay on top of security upgrades issued by a trusted Internet Service Provider (ISP).


Using the guide above, organizations can spot some of the most common types of phishing attacks. Even so, that doesn’t mean they will be able to spot every phish. Phishing is constantly evolving to adopt new forms and techniques. With that in mind, it’s imperative that organizations conduct security awareness training on an ongoing basis so that their employees and executives can stay on top of phishing’s evolution.

For more information on how your company’s personnel can spot a phish, please click here.

Leave a Reply